In every season, I have run towards creative writing to process and enjoy life to the fullest; this is what inevitably guided me to my passion for building effective copy from the inside out. Below you will find pieces I have written just because. To me, writing is feeling, documenting, and making light of the world. These are my “why”.
Decoding the Fountain of Youth: Navigating Empathetic Marketing to 20-Somethings
Marketing to 20-somethings requires a delicate balance of empathy, authenticity, and innovation. As this generation navigates the complexities of aging in the digital age, brands must adapt their strategies to resonate with their unique experiences and aspirations. In this post, we'll explore specific tactics that brands can use to effectively and empathetically market to 20-somethings by celebrating aging, challenging beauty norms, and fostering meaningful connections.
Marathon Madness: How to Conquer the Road to Race Day Like a Champ
As I gear up for my third attempt at qualifying the iconic Boston Marathon, I've learned a thing or two about the ins and outs of marathon training. Strap on your running shoes and join me on this exhilarating journey as we dive into the wild world of marathon madness!
Finding Your Influencer Squad: Navigating Micro and Macro Influencing Like a Boss
In today's digital jungle, influencer marketing is the secret sauce for brands looking to make waves. But with the rise of micro and macro influencers, choosing the right players for your team can feel like finding a needle in a haystack.
From Clickbait to TikTok: The Evolution of Digital Marketing in the Past 4 Years
Ah, digital marketing – the ever-evolving playground where trends come and go faster than you can say "SEO." Over the past four years, the landscape of digital marketing has undergone significant transformations we have certainly never seen before.
4 Lies Social Anxiety Tells You (And the Truth to Fight Them Off)
From a young age, I’ve fallen prey to my social anxiety. One of the first home videos I recall watching of myself, I was in a diaper repeating “Nobody likes me.” My parents would giggle at this statement because it is, in short, a ridiculous thing for a toddler to say and I was incapable of pronouncing the letter ‘L’. But as time went on, this seemingly cute catch phrase morphed into a concerning worldview that I clutched into adulthood.
10 Ways to Boost Morale During Quarantine
Being nice is always a good use of time, especially when you have literally nothing else to do! We all have different ways of getting through tough times and, for me, shedding a sarcastic light on the situation always seems to help. So turn on some happy tunes and exercise some of these morale tactics for your new normal. Or don’t. And if you don’t jibe with any of these 10 tips, you literally can’t come for me. Which leads me to my first tactic…