During my time at Swanson Russell, I had the opportunity to work on many Runza projects, including radio scripts, television spots, and marquee lines.

With a strict “16 characters or fewer per line” rule in mind, it was a challenging exercise to write attention-grabbing marquee lines that aligned with Runza’s fun-loving, Midwest nice personality.

On top of serving as enticing marquees, one of the lines was also used in a Happy Hour promotional video for its socials.