At Swanson Russell, I had the pleasure of working on the iconic Dorothy Lynch brand, a beloved Midwest favorite known for its classic appeal. Infusing their branding with just the right amount of pizzazz was a delightful challenge, especially considering my personal aversion to Dorothy Lynch dressing.

Stepping into the shoes of someone with different tastes was an intriguing experience, and I approached it with an open mind and a dash of creativity. Crafting billboards that would enhance their messaging while staying true to their brand essence felt like a puzzle to solve – a puzzle I enjoyed tackling with gusto.

From captivating visuals to compelling copy, every element was meticulously crafted to resonate with their audience, even if my taste buds didn't necessarily agree. It was a delightful opportunity to blend creativity with unfamiliar territory, and I'm proud to have played a part in furthering the legacy of Dorothy Lynch.