During my second year on the National Student Advertising Competition team, I took on the role of head copywriter and social strategist for a challenging B2B adtech campaign.

Our mission was clear: to elevate awareness for Adobe's comprehensive adtech offering in a market saturated with jargon and complexity. We aimed to cut through the noise with a campaign that said, 'Let's outwit the bullsh*tters' in a refreshingly straightforward manner.

After trekking through 3 months of market research and A/B testing, we arrived at a simple yet powerful insight: nobody aspires to be average. From this revelation, the campaign message 'A New Dawn' was born – a beacon of hope in a sea of mediocrity.

Our efforts paid off handsomely, earning us second place at the district competition and the prestigious Best Copy award. It was an exhilarating journey, and the success of the campaign was a testament to our team's creativity and dedication.

At Spreetail, the life of a content team member is a whirlwind of diverse tasks that keeps us on our toes. From intensive research to innovative problem-solving, we tackle it all – and sometimes, even translate product listings for different markets. Our primary focus? Crafting SEO-rich product listings that stand out in the crowded marketplace.

Each optimized listing is a masterpiece in itself, meticulously composed with a compelling item description, tailored bullet points, marketplace-specific titles, precise categorization, and strategic SEO search terms. In this section, you'll find a curated selection of my latest product listing descriptions, each meticulously crafted to drive engagement and sales.

And chances are, you may have already encountered our work on leading platforms like Target, Amazon, Walmart, and beyond. With exposure to over 13 marketplaces, my time at Spreetail has honed my skills in product listing optimization and online marketplace management, equipping me with invaluable experience that's primed for application in my next role.

At Swanson Russell, I had the pleasure of working on the iconic Dorothy Lynch brand, a beloved Midwest favorite known for its classic appeal. Infusing their branding with just the right amount of pizzazz was a delightful challenge, especially considering my personal aversion to Dorothy Lynch dressing.

Stepping into the shoes of someone with different tastes was an intriguing experience, and I approached it with an open mind and a dash of creativity. Crafting billboards that would enhance their messaging while staying true to their brand essence felt like a puzzle to solve – a puzzle I enjoyed tackling with gusto.

From captivating visuals to compelling copy, every element was meticulously crafted to resonate with their audience, even if my taste buds didn't necessarily agree. It was a delightful opportunity to blend creativity with unfamiliar territory, and I'm proud to have played a part in furthering the legacy of Dorothy Lynch.

Although Venmo has long been embraced by the younger crowd, parents have remained somewhat skeptical of this convenient app. Drawing inspiration from the timeless humor and straightforwardness of fatherly figures, I embarked on a project to address this skepticism with a touch of wit and honesty.

Crafting a series of print advertisements and articles featuring the iconic character Ron Swanson, I aimed to bridge the gap and appeal to Venmo's more mature consumer audience. Embracing Ron's no-nonsense demeanor and timeless wisdom, the campaign was designed to reassure parents of Venmo's reliability and trustworthiness.

From clever quips to candid testimonials, each aspect of the campaign was carefully tailored to resonate with the parental demographic. It was a rewarding challenge to blend youthful innovation with the enduring appeal of fatherly advice, and I'm proud of the results achieved."

Behold: the absolute opposite of what I could do for your business.

For the past couples years, I’ve made note of products people consistently have something off-putting to say about. Then, I made advertisements about said products that would decrease their value, in theory.

I created this exercise to strengthen my writing skills, as well as hopefully give someone else a chuckle.

As a copywriter at Swanson Russell, I undertook a significant project involving the Propane Education and Research Council (PERC), a key client of the agency. My primary responsibility? Researching and crafting updated website copy aimed at persuading consumers to invest in propane products.

In this role, the copy wasn't just about relaying information – it was about inspiring action. Each word was carefully chosen to not only educate but also ignite a sense of enthusiasm and confidence in propane as a superior energy source. By blending informational depth with persuasive appeal, I played a pivotal role in enhancing PERC's online presence and driving consumer engagement.

During my time at Swanson Russell, I had the opportunity to work on many Runza projects, including radio scripts, television spots, and marquee lines.

With a strict “16 characters or fewer per line” rule in mind, it was a challenging exercise to write attention-grabbing marquee lines that aligned with Runza’s fun-loving, Midwest nice personality.

On top of serving as enticing marquees, one of the lines was also used in a Happy Hour promotional video for its socials.

I transformed a class assignment into a platform for a friend's aspirations, crafting her dreams into words that resonated with readers. The final article caught the attention of the University of Nebraska-Lincoln, earning a coveted spot on their website and sparking media interest in her budding baking venture.

Since then, Olivia has flourished into a successful recipe tester, creating delectable treats that delight taste buds and warm hearts. Witnessing her journey from passion to profession fills me with immense pride and joy. It's a testament to the power of words and the impact they can have on shaping dreams into reality. Here's to Olivia's continued success and many more delicious adventures ahead!

At Swanson Russell, fostering genuine connections is at the heart of everything we do. From nurturing client relationships to cultivating a supportive office environment, our ethos revolves around truly caring for people.

As part of our commitment to employee well-being, we host an annual Wellness Week aimed at encouraging self-care among our team members. I had the privilege of spearheading one of the week's highlights – the office fridge 'snackdown.' This fun event involved curating a roster of snacks for the office fridge, igniting passionate debates and friendly rivalries among Swanson employees as they voted for their favorites.

So, dive into the snack selection, pick your side, and feel free to join the spirited discussions – just beware of the cottage cheese enthusiasts; they're a passionate bunch!